An diesem Punkt bin ich sicher, dass die meisten Leute wissen, dass einige Unternehmen wie Activsion Blizzard und EA durch Live-Service-Modelle, Mikrotransaktionen und andere mit diesen Diensten verbundene Geldsysteme viel Geld verdienen können. Aber wie viel genau verdienen diese Unternehmen mit Live-Diensten?
According to a new report that publication site TechSpot posted reveals information about Activsion Blizzard and EA’s live service models.
Starting with Activision Blizzard, the company managed to accrue $4 billion through net bookings. In other words the company pulled in the given amount through MTX and DLC models, as noted by the publication site:
„In seinen jüngsten Finanzergebnissen gab Activision Blizzard bekannt, dass das Unternehmen im gesamten Geschäftsjahr einen Rekordumsatz von 7.16 Milliarden US-Dollar erzielt hat. Davon stammten 4 Milliarden US-Dollar aus „In-Game-Nettobuchungen“, die Lootboxen, DLC-Verkäufe und In-App-Käufe abdecken.“
To put things in perspective, Activision Blizzard owns King, which is the company behind a list of mobile games like Candy Crush. King is said to have pulled in around $2 billion from in-game purchases for Activision Blizzard. The other $2 billion is reported to have come from Activision Blizzard’s PC, mobile and console scene.
Looking over to Electronic Arts or EA, the publication site makes mention that the company has made around $787 million from its live service models during its last quarter:
“EA made $787 million from its “live services” during the last quarter.”
The report doesn’t go into further detail about the two after the above blockquote, but I think it should give the curious or unaware an idea just how much live services can pull in.
If you want, you can follow up on TechSpot report by hitting up investor.activision.com und investor.ea.com to do investigation work of your own.
In addition to the above investor relations (IR) sites, other companies fond of said MTX and live services also posted up their overall earnings. It appears as if microtransactions and live services are here to stay, and that loot boxes, DLC and cash shops are big business for AAA publishers.
